So in reading an article on modern marketing, Conference Format Fails, I realize that our consumption model is changing rather dynamically here in america. The article is largely a reference to conferences and how they no longer meet the needs they once did, that our consumption model is much more interactive and informed. What I wonder is if this is in general changing our consumption model, from what clothes we buy, where we shop, what we eat. In thinking about it I think that it is, that we now make (and expect to be able to make) more informed decisions about what we buy.
As an example, when going to the grocery store we can make an informed decision about which one is closer, we can plan our route via GPS or google maps to make sure and hit all of our stops in the shortest and most efficient trip possible and even know how long it takes to do so. We can then choose products and goods for their cost vs. social cost (choosing earth-friendly, or organic choices to improve our health etc). Due to marketing services and rss / twitter alerts we can get real-time alerts to 'phantom' deals, those sales that last hours or minutes and can get the best deal before product is shipped off to secondary retailers (like Nordstrom Rack, Ross etc).
We can compare prices, build quality, customer service etc on every product or sevice under the sun. For the first time ever, we have almost 100% transparency to the consumer process. I don't see how this could NOT shape our buying habits.
As a person interested in marketing, with this new turn in consumer habits I have to wonder if the first piece of advice a marketing company shouldn't give is to have a quality service or product.
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